Photograph: VictoriaBeckham/Instagram
Name: The £5,000 dog blanket.
Age: A little over a year old.
Appearance: Red, white and branded, like a designer Father Christmas cape.
And it costs £5,000, you say? Almost; about £4,600, give or take, plus whatever you paid for the dog.
For that money it doesn’t come with a dog? Oh my, no.
I can’t believe anyone in their right mind would fork out that sort of cash for a dog blanket. The Beckhams have.
OK, I can believe it. Have they really? It would seem so. Victoria Beckham’s Instagram feed recently featured a picture of their cocker spaniel, Olive, wrapped up in said blanket while being cuddled by David on the sofa.
They let their dog on the sofa? I know.
I wasn’t even aware they made £5,000 dog blankets. They don’t. For the most part, luxury blankets for dogs top out at about £250.
So where did this blanket come from? The article in question was designed for humans, and is part of a Louis Vuitton/Supreme collaboration from 2017.
Louis Vuitton and Supreme? Yes, the venerable design house and the wildly popular streetwear brand were hoping for a bit of cross-fertilisation from a label mashup.
How did that work out? Not that well. According to some reviews, the tie-up damaged the credibility of both names. The New York Times called it “the fashion version of a murder-suicide”.
Too bad. Still, what does a dog know about fashion? Nothing. They’re colour-blind. They still wear fur.
And I’m not averse to a bit of pet pampering. I dry my dogs with a branded beach towel. Which brand?
Heineken. I keep it in the car, though, because it smells. Can you put a £5k blanket in the washing machine? To be fair, I imagine the Beckhams’ dog is extremely clean.
Clean, and unbelievably spoilt. No, just well looked after. As well as being a much-loved pet, Olive is a high-quality pedigree animal.
I bet she didn’t cost as much as the blanket. She is also a celebrity in her own right, with an Instagram account and 70,000 followers.
You mean she’s a canine influencer? Quite possibly.
In that case, I want one of those blankets. Too late.
Do say: “This Cartier watch doesn’t go with my tiara. Maybe the cat could wear it as a collar.”
Don’t say: “Olive Beckham – the dog that saved Louis Vuitton.”
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