Richard Branson fronts nail-biting campaign against rhino poaching
Adverts featuring the Virgin founder and Chinese celebrities highlight that the keratin found in rhino horn has no more health benefits than chewing your own fingernails
Posts Tagged 'African Wildlife Foundation'
US crushes 6 tons of ‘blood ivory’ in largely symbolic move
Crush of ivory trinkets shows Obama administration’s resolve in ending illegal trade but stops short of a complete ban on domestic ivory sales