Rental jeans and recycled swimsuits – six revolutionary fashion brands
Innovative small labels are at the cutting edge of ethical fashion, and the wider industry is taking note
Posts Tagged 'G2'
Hang on to your hat! How headgear is taking over from trainers in menswear
From floral crowns to woollen doughnuts, hats are sweeping the catwalks and sales are up on the high street. Here’s the heads up on the trend
Why sleeptrackers could lead to the rise of insomnia – and orthosomnia
In our chronically sleep-deprived society, many are using gadgets and apps to measure the quantity and quality of their shut-eye. But they could be causing more harm than good
Saype’s grassy graffiti: meet the street-art sensation who sprays mountains
The French artist’s giant biodegradable artworks adorn fields, are best seen by drones and last only days. Now, Guardian readers can get their hands on them
Makeup millionaires show how women are taking control of the beauty industry
Forbes’ list of the richest ‘self-made women’ in the US has includes 10 in the skincare business, including Rihanna and Kylie Jenner. But is it something to celebrate?
Clickbait fashion! You won’t believe what brands are doing now
From see-through jeans to denim knickers, extreme trends might sound ridiculous but they are also selling fast