The ideal shopping experience: can technology deliver?
Virtual-reality shops, magic dressing room mirrors, 3D printing … the choice for consumers is huge, but can technology alone create a retail Utopia?
Virtual-reality shops, magic dressing room mirrors, 3D printing … the choice for consumers is huge, but can technology alone create a retail Utopia?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?