Curators may be sceptical but branding is vital for museums
The Tate and British Museum are among institutions that have adopted brand thinking – taken seriously, it can help our scholarship reach more people
Posts Tagged 'heritage'
Joséphine’s letters to trusted Napoleon general to go on sale in Paris
Expert describes four unpublished letters to chief of staff Alexandre Berthier as ‘wonderful, intimate and revealing’
Real books should be preserved like papyrus scrolls
In a future electronic world, there will be a ghastly contingency about the written word. Books have a new place as sacred objects, and libraries as museums
M&S Best of British menswear range: not just a suit …
Marks & Spencer’s new Best of British range uses the country’s finest cloth and craftsmen. But will the average M&S customer spend £800 on a suit?
Charlotte Brontë poem manuscript sells for £92,000
Minuscule handwritten work from 1829 measures just three inches square
Queen Victoria’s private beach on Isle of Wight opens to the public
Visitors will be able to visit the beach at the former monarch’s seaside estate, Osborne House, for the first time