A piece of the action: why we’re shopping for experiences over stuff
With the experiential overtaking the material when it comes to spending, we find out why the best gifts this Christmas may not be wrappable
With the experiential overtaking the material when it comes to spending, we find out why the best gifts this Christmas may not be wrappable
The drive to make things identifiably, uniquely ours is not a new phenomenon. But in a world of mass-market goods and social media scrolling, personalisation has more power than ever