How instant makeup brands are creating a new beauty elite
Instagram innovators such as Pat McGrath and Kylie Jenner are revolutionising cosmetics – and becoming overnight billionaires
Instagram innovators such as Pat McGrath and Kylie Jenner are revolutionising cosmetics – and becoming overnight billionaires
The 20-year-old’s $900m fortune already makes her richer than JK Rowling, Adele and sister Kim Kardashian West