Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Posts Tagged 'Luxury Brands'
2016 Luxury Lifestyle Awards Middle East & Africa Honouring The Best Of Luxury
The Luxury Lifestyle Awards announces the 10th prestigious international Award for high-end luxurious companies and brands from 16 countries of
Kering luxury group announces healthy performances, powered by tourist shoppers in Western Europe and Japan
Kering’s third-quarter 2015 revenue published last week shows sustained 15% growth in the first nine months. Kering posted revenue of
Luxury brands must redefine the way they do business
Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences
What does the rise of digital marketing mean for luxury brands?
As the influence of print diminishes as an advertising medium, how can firms that sell high-end products communicate with their customers in a way that doesn’t compromise their core values?
Luxury brands benefit as shoppers move from festive giving to self-gifting
eBay’s Phuong Nguyen reveals the opportunity for luxury brands as consumers stop buying Christmas presents and indulge in high-end purchases