Burberry takes over Printemps Paris and launches new Augmented Reality tool through Google Search
The inspiration phase of the decision to purchase is becoming increasingly important for luxury consumers. Burberry is continuously
Posts Tagged 'Luxury Consumers'
Luxury group to adopt blockchain technology for product tracking and authentication
Luxury Group’s investment in a blockchain platform to help the entire industry to understand blockchain’s value for supply
Millennials: Redefining the Luxury Market
According to the World Economic Forum, “fifty percent of the world’s population is under the age of 30,” making
Watches & Jewelry brands have been hesitant to invest in digital initiatives. Digital IQ Index Report
Digital benchmarking firm L2 released its 9th annual Digital IQ Index: Watches & Jewelry 2018. The L2 report benchmarks the
Taking a closer look at the millennial generation as a new category of diamond buyers. Report
Jewelry remains one of the top three preferences among all consumers when it comes to giving or receiving gifts, ranking
Micro-Influencers and Deeper Attention to Audience Engagement among Influencer Marketing Trends
Influencers have a substantial effect compared to traditional advertisements. Predictions to Guide the New Luxury Digital Strategy. The 2017 roadmap