Six must dos for successful luxury goods marketing
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
From Ferrari’s belief in high performance to Le Labo’s personalised perfume, here’s what makes a successful luxury brand
Social media offer companies new ways of interacting with their customers, but few have got to grips with it. Tim Anderson reports as experts debate the future of digital marketing and how firms can maximise its use