Part dinosaur, part Mars bar … it’s the Avatar-inspired Mercedes-Benz!
With the promised sequels endlessly delayed, fans of the environmentalist blockbuster will have to settle for the next best thing: a baffling concept car
Posts Tagged 'Marketing & PR'
Selling James Bond: why No Time to Die is a product placement dream
The trailer is not only a shopfront for the film but also for some of the world’s priciest brands
Twenty years of the Beckhams: how they ushered in our era of personal branding
David and Victoria Beckham were married in 1999, and since then have used their names to sell everything from pants to whisky. Now, in our Instagram age, their influence is everywhere
‘It’s genuine, you know?’: why the online influencer industry is going ‘authentic’
Calamities such as Fyre Festival have tarnished the booming business of YouTube and Instagram stars. Now the industry’s top tastemakers have a new plan: keeping it real. By Sophie Elmhirst
Turning water into wine: how did simple H2O become a luxury commodity?
From crystal infusions to water sommeliers and even bottling the frequency of rainbows, the top end of town has well and truly cashed in on the world’s most vital resource
The rise of the nano-influencer: how brands are turning to common people
It’s not just celebrities and YouTubers who are paid to plug stuff – now everyday Instagram citizens are being courted