Luxury brands are failing in their storytelling
Luxury has a rich heritage to draw on – why aren’t brands telling stories better? There are lessons to be learned from new players
Posts Tagged 'Media'
Can luxury brands hack their own growth?
Exclusive brands have shied away from scaling their businesses by exploiting digital networks, but shrinking marketing budgets could change their minds
Garance Doré on what makes the French so chic: ‘Elegance is refusal’
The fashion icon and daughter of immigrants grew up in Corsica and made it to the top of the fashion world. One thing is certain: she’s not going back to France
French Vogue: what we’ve learned from its 95 years on fashion’s frontline
The seminal style magazine is celebrating its 95th anniversary with a special edition featuring all the requisite Vogue themes: cigarettes, nudity and the odd flash of nipple
Luxury brands must redefine the way they do business
Retailers cannot solve the economic slowdown in China by opening more stores. Instead, they should focus on services and experiences
Vogue centenary exhibition styles fashion bible as cultural record
National Portrait Gallery celebrates 100 years of the magazine with images of Moss and Dietrich as well as war photography