Make my mark: why personalisation is having a moment
The drive to make things identifiably, uniquely ours is not a new phenomenon. But in a world of mass-market goods and social media scrolling, personalisation has more power than ever
The drive to make things identifiably, uniquely ours is not a new phenomenon. But in a world of mass-market goods and social media scrolling, personalisation has more power than ever
Virtual-reality shops, magic dressing room mirrors, 3D printing … the choice for consumers is huge, but can technology alone create a retail Utopia?