Fashion industry’s ageism could cost it £11bn in next 20 years
Potential of older consumers has been ‘shamefully sidelined’, researchers say
Potential of older consumers has been ‘shamefully sidelined’, researchers say
From 73-year-old Lauren Hutton for Calvin Klein to 88-year-old Daphne Selfe, older models are finally getting work with major fashion brands. But the absence of middle-aged models to bridge the gap makes it feel like just another fad