Fashion industry’s ageism could cost it £11bn in next 20 years
Potential of older consumers has been ‘shamefully sidelined’, researchers say
Potential of older consumers has been ‘shamefully sidelined’, researchers say
From couture trainers to posh jogging bottoms, luxe sportswear – or so-called ‘athleisure’ – has been one of the biggest high-street and catwalk trends of recent seasons. But is there anything in it for older women?