Influencer marketing for luxury brands. How to run a successful influencer marketing campaign

Influencer marketing in the business of taste. Great online leaders inspire greatness in others. When influencers speak, customers are all eyes and ears. Their actions and images inspire others to dream more, learn more, and do more. Targeting key individuals rather than the segment as a whole, the use of influencer marketing is on a … Read more

The roads are calling. These bikes are ready when you are.

The 2016 #FortyEight, #Iron883, and #HDStreet:  Harley-Davidson introducing the most powerful collection of cruisers in its history. Harley-Davidson‘s powerful new model lineup for 2016 was showcased in its urban riding settings via multiple  Periscope broadcasts during a live-streamed ride around the world. Two new hard-hitting Dark Custom models, the most powerful cruiser lineup in company … Read more

Behind the curve, the closed world of haute couture calls in the geeks

Fashion has been wary of high tech, but the Apple Music boss’s defection to a luxury house hints at a rethink

Rolls-Royce Wraith x PRATT Institute

A Wraith inspired by New York Fashion. On May 8, 2015, PRATT Institute, the world-renowned art and design school located in the heart of New York City, and Rolls-Royce Motor Cars debut ‘Wraith ­­– Inspired by Fashion.’ Rolls-Royce Motor Cars’ latest design creation will receive its worldwide premiere at Women of Influence in the Business … Read more