Tag: prestige brands
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Blingy vaporizers and gold rolling papers: luxury cannabis brands court the affluent
As marijuana becomes more acceptable and its consumer base grows, companies are aiming for prestige
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Monaco Yacht Show 2017 to unveil a new exhibition space dedicated to the superyacht lifestyle
Each year, the MYS (27-30 September, Port Hercules, Monaco) curates the exhibition of 125 extraordinary one-off superyachts built by the world’s most respected shipyards and welcomes 580 leading companies from the yachting industry. In September, the yachting industry turns its focus exclusively to the MYS where 45 new launches are annually unveiled in a worldwide…
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Estée Lauder acquires Becca Cosmetics
Becca Cosmetics’ weightless, water-rich concealer uses the science of light to blur imperfections, cover dark circles and conceal blemishes & hyperpigmentation. Beccas’s Ultimate Coverage shades are now entering Estée Lauder Companies’ portfolio. Terms of the deal were not disclosed while the acquisition is expected to close this November. Launched in 2001, BECCA Cosmetics has experienced exceptional…
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Christian Lacroix – A brilliance of Branding in Unexpected Places
An article and video interview By Philippe Mihailovich. One of the greatest critical success factors for a brand, whether it be a mass market brand or a luxury, is the element of surprise. Of course, we all prefer pleasant surprises to shocks. Apple tends to surprise whilst Benetton chooses to shock. I must admit my…
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One-quarter of searches for prestige brands now originate from a mobile device
L2 Releases Inaugural Intelligence Report: Mobile “M-influence” to Replace “M -commerce” in business lexicon 23% of Google Searches for prestige brand terms originate from a mobile device (up from 14% last year), signaling a dramatic shift in device traffic for the brands reviewed, according to L2’s Inaugural “Intelligence Report: Mobile”. Although consumer usage of mobile…
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Estee Lauder, Audi, Chow Tai Fook, and Lancome – the highest digital IQ in China
The Digital IQ Index: China While Mainland China’s organic luxury sales growth softened to single digits, Chinese tourist spend abroad increased 58 percent in Q3 2012, suggesting consumer demand remains robust, according to the latest “Digital IQ Index: China” research released by L2 think tank. The Digital IQ Index: China ranks the digital competence of…