$90 for a bottle of melted iceberg? Inside the world of luxury water
People pay top dollar for ‘premium’ brands indistinguishable in blind taste tests from tap water – is it about status, wellness or something more fundamental?
People pay top dollar for ‘premium’ brands indistinguishable in blind taste tests from tap water – is it about status, wellness or something more fundamental?
From Love Island to Glastonbury, millennials are driving the trend for reusable bottles far beyond the gym this summer