Goodbye ‘ugly’ shoes – hello comfy trainers for the hygge generation
2018 was defined by bulbous, ironic, anti-beauty sneakers. Now trainers that are unremarkable, functional and washable are gaining traction
2018 was defined by bulbous, ironic, anti-beauty sneakers. Now trainers that are unremarkable, functional and washable are gaining traction
The singer’s fitness label rebrands bodycon by merging fashion and functionality. But can a gym-friendly version reclaim this unforgiving trend?
Trophy fitness wear is this decade’s It item – even when you’re not in the gym