Zegna partners with La Sportiva, the world leader in the mountain footwear and technical clothing sector based at the foot of the Dolomites, Italy.
@Zegna x @La Sportiva
La Sportiva for ZEGNA in the Outdoor Capsule Collection
Two special edition technical shoes from the Trentino brand La Sportiva, the technical brand for technical mountain enthusiasts, are part of the new Zegna collection.
Beyond Boundaries, is the concept that inspires the first capsule collection that the luxury leisurewear brand ZEGNA dedicates to the outdoor world: inspired by the mountains and winter sports and with the aim of allowing the maximum expression of oneself in every context, starting from the natural one. The capsule also sees the debut of the new logo and the new graphic identity of Zegna.
To complete its capsule with technical footwear, Zegna strongly desired the contribution of La Sportiva, a leading brand in the outdoor market since its origins in 1928.
“Ours is a technical brand for technical mountain enthusiasts – declares Lorenzo Delladio president and CEO of La Sportiva – and we are stoked that an Italian company like Zegna, leading player in the global luxury menswear sector, has chosen La Sportiva as a technical partner for the footwear of its first Outdoor Capsule. A very authentic approach based on strong values and a strong heritage is what Zegna and La Sportiva have in common, together with a deep know how, costant research and innovation. The result is an high quality product made with the best available technologies.”
The paths of the Dolomites almost come to ideally cross with the paths of the Oasi Zegna nature reserve in Trivero: the result of the collaboration is harmonious and coherent.
The Beyond Boundaries capsule is composed of clothing, footwear, skis, helmets, and accessories made in collaboration with the best technical partners.
With La Sportiva in particular, Zegna has created two special editions of two iconic models of the Trentino brand: the TX Top GTX, a light and technical approach shoe, perfect for winter use thanks to the Gore-Tex membrane and the Vibram Megarip sole; and the Ultra Raptor, the symbolic shoe of the La Sportiva Mountain Running category, comfortable, robust and with maximum grip, ideal for any type of off-road use over long distances.
@La Sportiva main sponsor of the @Swiss ski mountaineering team
La Sportiva main sponsor of the Swiss ski mountaineering team
Last week, La Sportiva announced the company will supply the official uniforms to the National Team of the prestigious Swiss Alpine Club.
Since spring 2021 La Sportiva has been the official technical partner of the Swiss Alpine Club with a total look agreement: from the footwear of the mountaineering line to the clothing of the Alpine Tech collection, initially conceived and developed for the Swiss market and currently also available in the rest of Europe through a highly selected distribution network. The Swiss club has in fact actively contributed to the product tests of the most technical clothing line in the La Sportiva collection, which has in the mountaineer and guide Richi Bolt, official distributor of the brand in Switzerland, one of the main developers and promoters.
The agreement with the Club foresees, starting from the winter season 21-22, the technical sponsorship of the Swiss national ski mountaineering team, one of the most renowned in Europe. Led by coach Malik Fatnassi, Chief Sport & Performance, the Swiss Team boasts some of the best athletes in the world in the main skialp disciplines, many of whom already under contract with La Sportiva and who now with the new uniforms will be able to represent the brand from Valle di Fiemme, during the official World Cup competitions too. Among them: Iwan Arnold, current Sprint World Champion, Werner Marti, silver at the 2020/21 Long Distance World Championships, Arnaud Gasser, the young Florian Ulrich and Aurelien Gay former silver U23 in the world championships last season. The Swiss ski mountaineering team is made up of 29 athletes in addition to the technical staff.
@Zegna x @La Sportiva
