Maintaining its long-standing tradition of supporting HIV/AIDS charities, Kiehl’s announced its continued partnership with amfAR, The Foundation for AIDS Research, and the eighth annual Kiehl’s LifeRide for amfAR.
Inspired by a Kiehl’s icon – the motorcycle – a spirit of adventure and philanthropic heritage, the eighth annual LifeRide continues the brand’s mission to heighten awareness and raise funds for amfAR. This year the multi-city charity ride takes place over 8 days, from July 31-Aug. 7, 2017, beginning in Minneapolis and ending in Nashville.
Rallying with the public at nine store stops along the route, Kiehl’s will donate a total of $100,000 over the course of the ride. At each stop, the public can meet the riders, social media influencers, learn more about amfAR and contribute to the non-profit. At the conclusion of this year’s ride, Kiehl’s LifeRide for amfAR will have ridden more than 11,500 miles since 2010, and raised more than $1.7 million, funding nine cure-related research projects.
Kiehl’s Limited Edition Ultimate Strength Hand Salve benefits amfAR, The Foundation for AIDS Research. 100% of purchase price from the sale of this product, up to $25,000, will benefit amfAR.
Kiehl’s customers nationwide can join LifeRide and the fight against HIV/AIDS
Chris Salgardo, President, Kiehl’s USA and Kevin Robert Frost, CEO, amfAR will lead this year’s riders:
Gilles Marini, actor, Switched at Birth
Grant Reynolds, host/producer, What Could Possibly Go Wrong?
Luke Wessman, tattoo artist, Miami/NY Ink
Ian Bohen, actor, Teen Wolf
JR Bourne, actor, Somewhere Between
Anthony Carrino, co-host, Kitchen Cousins
Gilles Marini, actor, Switched at Birth
Grant Reynolds, host/producer, What Could Possibly Go Wrong?
Luke Wessman, tattoo artist, Miami/NY Ink
Tyler Posey, actor, Teen Wolf.
