Ermenegildo Zegna enters the luxury streetwear segment with the exclusive US XXX capsule. Zegna’s triple X is merging streetwear and luxury in surprising ways.
Italian luxury menswear label Zegna marks a new chapter, as Hong Kong singer and actor William Chan presents the brand’s vision of the luxury men’s wardrobe. “Nothing is the same, as Ermenegildo Zegna forms its new wardrobe of luxury with XXX. This capsule blends luxury and streetwear for a defiantly modern look,” says the Italian luxury house. A new chapter of Zegna, XXX, inspired by the three stitches of a suit’s lapel, is the luxury fashion brands’ boldest expression to date. The capsule of ready-to-wear, accessories, and footwear represents the elements of a modern tribe.
The Ermenegildo Zegna Couture XXX Capsule blends the concept of sportswear with meticulous attention to detail and quintessential Couture craftsmanship.
X marks the spot, and XXX marks the launch of Ermenegildo Zegna’s new line in the US in partnership with farfetch.com luxury e-retailer.
XXX is a mashup of tailoring and sportswear, a sort of contemporary take on couture. Imagine a tuxedo designed for the streets; sharp cuts and eco-friendly jersey fabrics that are made to be moved in. Ermenegildo Zegna XXX is the youthful,energetic, streetwear-loving counterpart to the mainline.
The black baseball cap stands out for its all-over charcoal grey XXX logo in jacquard. The oversized jacket is made of black technical fabric (100% polyester) with a skiing-inspired all-over pattern and the contrasting XXX logo. The reversible bomber made of a black silk blend with the all-over XXX logo features an oversized printed pattern on the yoke. It has a ribbed knit collar, elastic cuffs and hem, front pockets and zip closure.