The logo becomes the cornerstone of the Fendi FF Capsule Collection

 

Fendi’s squared logo, updated from the original rectangular version, takes centre stage as the graphic pattern features heavily on every item of the NET-A-PORTER x FENDI FF Capsule Collection. The launch of the capsule was celebrated by special pop-up stores. The Palazzo della Civiltà Italiana was recreated in inflatable form from April 19th to 29th at the Dubai Mall Fashion Catwalk.

 

The exclusive FF Capsule Collection launched by NET-A-PORTER and FENDI celebrates the heritage of the Roman House and the iconic FF logo.

The FF Capsule Collection, sold on NET-A-PORTER, celebrates the heritage of the luxury Roman House and theiconic FF logo. Designed by Karl Lagerfeld in 1965, the logo combines FENDI’s luxury authority with an irreverent attitude, establishing the Maison’s logo as a contemporary yet sophisticated icon. The FF logo steals the spotlight in the capsule as the unconventional archival squared version, dating back to 1974, dominates streetwear inspired silhouettes from parkas, to hoodies, the signature Rockoko sneakers and accessories including the Kan I, Peekaboo and the Runaway bag. The collection incorporates the FF logo in the classic tobacco and black colourways and in a new surprising white and black variation.

NET-A-PORTER introduced the collection with a whimsical animated video that watches model Hana Jiříčková journey through London, Dubai, Hong Kong and Rome. Starting the journey in London, the video sees famed landmarks create the backdrop in each city as logo mania takes control of each city. Ending in Rome at the Palazzo della Civiltà Italiana, FENDI Headquarters since 2015, the video culminates with the FF logo achieving world domination.