Longines is honored with the distinction for the best contemporary reinterpretation of an iconic historical watch model for its Longines Avigation BigEye timepiece in the Revival Category Grand Prix d’Horlogerie de Genève 2017.
The Swiss watch brand Longines won the “Revival” prize at the 2017 ceremony of the Grand Prix de l’Horlogerie de Genève. Its model The Longines Avigation Big Eye succeed in convincing the higly specialized Jury. This model of the Longines Heritage line is a reinterpretation of a chronograph with a design from the 1930es, in keeping with the great tradition of pilot watches. The brand has a long-standing relationship with the field of aviation.
The 41 mm diameter case of The Longines Avigation Big Eye houses a L688 column wheel chronograph movement produced exclusively for Longines. Its semi-glossy black dial is decorated with Arabic numerals coated with SuperLuminova, and displays a small second hand at 9 o’clock as well as a 12-hour counter at 6 o’clock. The oversized 30-minute counter at 3 o’clock adds a touch of aesthetic originality to this timepiece. A domed crystal and a brown leather watch strap add vintage elegance to the piece.
Longines places particular importance on the work of memory.
The brand with the winged hourglass thus continues to acquire new watches to enrich its museum’s collection, which traces the brand’s 185-year history. The Longines Avigation Big Eye is a reinterpretation of one of its recent acquisitions, a watch model with an assertive look that succeed in convincing the Jury of the GPHG and won the Price in the “Revival” category for the best reinterpretation of an iconic historical model, during a ceremony at the Théâtre du Léman in Geneva, convening 1,350 guests – representing influential players in the watchmaking, political and economic arenas – to celebrate the quest for excellence, creativity and passion that drives the watch industry.
The Longines Avigation Big Eye is inspired by a chronograph whose aesthetic is typical of the great age of aviation. True to the spirit of pilots’ watches, this model displays a very readable dial with a focus on the minute counter and impressive push buttons that enable the wearer to handle them while wearing gloves.
To celebrate its 185th anniversary, Longines is hosting an exhibition that retraces the 185 years history of the brand that sports the winged hourglass, dating back to 1832. The exhibition will be open on 18-19 November in the iconic Imperial Ancestral Temple in Beijing, China, a historic site in the Imperial City which reflects Longines’ long history of watchmaking tradition and heritage. At the exhibition, you will discover timepieces on display sourced directly from the Longines museum in Saint-Imier. Featuring a curated selection of vintage pocket watches, timing devices, early wristwatches and some of the brand’s most emblematic modern devices, the exhibition also traces the brand’s past through a collection of archived photographs, advertisements, films and records.
