The new H. Upmann Magnum 52 vitola in commemoration of the Chinese New Year

@H. Upmann Magnum 52 vitola

The Pacific Cigar Co. LTD and Infifon Hong Kong Limited, exclusive distributors of Habanos, S.A., have presented in a ‘virtual unboxing’ the new H. Upmann Magnum 52 vitola, in commemoration of the Chinese New Year.

Herman Upmann was a German banker whose love for Cuban cigars led him to settle in Havana in 1840. He founded a bank and a Habanos factory in the city. Eventually, the bank closed down, but his brand of premium cigars remains to this day.

Habanos, S.A., together with its distributors for Asia Pacific and China, The Pacific Cigar Company and Infifon Hong Kong Limited, presented its new H. Upmann Magnum 52 vitola through a virtual “unboxing” to celebrate the product’s arrival on the market.

* All its cigars are “Totally Handmade with Long Filler,” with leaves from the Vuelta Abajo area, in the Pinar del Rio region.

H. Upmann’s Magnum 52 (52 x 148 mm length) is a vitola that is produced in limited quantities but will be available in all Habanos’s markets. This vitola is presented in a special box containing 18 Habanos “Totally Handmade with Long Filler,” after a careful selection of the wrapper, filler and binder leaves from the Vuelta Abajo* area in the Pinar del Río region (Cuba), which is considered to be the origin of the world’s best tobacco products.

“Considering that China was Habanos, S.A.’s leading market in terms of sales volume in 2020, we are pleased to commemorate the Chinese New Year for the third consecutive year with a vitola such as ‘Magnum 52’ under the H. Upmann brand. We are convinced that Habanos aficionados will enthusiastically welcome this worldwide launch, which will be available in all markets, albeit in limited quantities as it is an exclusive production,” said Mr. Leopoldo Cintra González, Commercial Vice President, and Mr. José María López Inchaurbe, Vice President of Development at Habanos, S.A.

Mr. Dag Holmboe, CEO of The Pacific Cigar Company, said: “H. Upmann’s Magnum 52 is a new vitola that manifests the refined character of the brand with mild to medium strength, and that offers its very high quality and inimitable aroma. We expect a great reception from Habanos aficionados in the Asian market.”