Bentley and Starwood announced a global partnership
Bentley Motors has signed a global partnership agreement with Starwood’s St. Regis and The Luxury Collection Hotels & Resorts, part of Starwood Hotels & Resorts Worldwide.
Bentley Continental Flying Spur models have been chosen as the house fleet for a new generation of luxury travellers at St. Regis hotels and resorts around the world, from The St. Regis Singapore and The St. Regis Saadiyat Island Resort in Abu Dhabi to the brand’s flagship in New York.
In October 2011, St. Regis hosted a bespoke Bentley Italian Driving Tour for model owners and guests of The St. Regis Rome and the newly opened St. Regis Florence.
“As ultra-luxury lifestyle brands, St. Regis and Bentley are both synonymous with service beyond expectation and offer discerning travellers unparalleled bespoke experiences, which are critical for the new generation of affluence”, said Paul James, Global Brand Leader for St. Regis Hotels & Resorts.
This month, The Luxury Collection and Bentley extend their partnership to Austria with an inaugural drive. The scenic Springtime Bentley Grand Tour from Vienna to Salzburg will last two days and offers guests an incomparable way to experience the country. The journey will showcase four iconic Luxury Collection Hotels including the Hotel Imperial in Vienna and the Schloss Fuschl in Salzburg. The participants of the exclusive drive will have two astonishing options to explore the route through Austria. Both the Continental W12 and the Continental V8 impress with their very own distinctive drive characteristics.
Through signature programmes such as St. Regis Aficionado, Journeys by The Luxury Collection and SPG Moments, Starwood will continue to create opportunities for its guests to experience exhilarating driving programmes around the world with Bentley and offer insider access to once-in-a-lifetime St. Regis and Luxury Collection experiences.
