Raf Simons is the new Prada’s co-creative director, working in partnership with Miuccia Prada
The first Prada collection designed by Miuccia Prada and Raf Simons will be the Spring/Summer 2021 womenswear show, presented in Milan in September 2020.
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Prada announces co-creative directors
From 2 April 2020, fashion designer Raf Simons will join the Prada brand as co-creative director, working in partnership with Miuccia Prada with equal responsibilities for creative input and decision-making. As times change, so should creativity, says Prada. The synergy of this partnership is far-reaching.
“This partnership, encompassing all creative facets of the Prada high-end label, is born from a deep reciprocal respect and from an open conversation – it is a mutual decision, proposed and determined by both parties,” said Prada in a statement.
The two designers are widely acknowledged as two of the most important and influential of today. Simons x Prada collaboration is a new approach to the very definition of creative direction for a fashion brand. It is a strong challenge to the idea of singularity of creative authorship, whilst also a bold reinforcement of the importance and power of creativity in a shifting cultural landscape.
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Prada presents images created by Thomas Demand for the new window displays for its stores across the world, a radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring.
The luxury Italian house says the new announcement is a reaction to the era in which we live – an epoch with fresh possibilities, permitting a different point of view and approach. It can also be seen as the first step towards broader scopes of interaction – an initiation of free exchange and collaboration, a questioning of creative conventions.
Innovation is an inherent facet of the identity of Prada: a willingness to push boundaries, to experiment, to take opportunities to advance. If the notion of a partnership is to work jointly, the result of that conversation may not only be product but also the propagation of a thought and a culture. The distinct values and ethos of the Prada brand remain unchanged, added the luxury group. It is perfectly in tune with each designer’s individual history of reinvention, provocation, brave exploration and the power of ideas – now, brought together.
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Blossom: Prada’s New Store Windows By Thomas Demand
Prada presents images created by Thomas Demand for the new window displays for its stores across the world, a radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring.
A radically beautiful and colourful sequence of blossoming cherry trees that celebrates the arrival of spring: these are the new Prada store windows in collaboration with the German artist Thomas Demand. Spread seamlessly, Demand’s floral images – entitled Blossom – give rise to a vibrant narrative which, inserted into the real world, creates a new dialogue with passers-by in cities around the world. The installations, with a curved or box-shaped illuminated backdrop, are rounded off by steel display stands with a matte pink Perspex surface, or illuminated cylinders with the same floral pattern as the scenery.
