Tory Burch Introduced Tory Sport, a Performance Activewear Line focused on the elegance of sport.
American fashion designer, businesswoman, and philanthropist Tory Burch introduced a Performance Activewear Line to reflect the beauty of the game and the empowering role that sports play for women. The new Tory Sport includes clothing, bags, shoes and accessories for Running, Studio, Tennis and Swim, as well as Coming & Going, a category of pieces that can be worn before and after a workout.
“We focused on the elegance of sport—the performance aspect is a given, not a design detail. I have always been passionate about sports, and activewear is something I have wanted to do for years. Classic silhouettes from the Seventies have always resonated with me. Our goal was to design a collection that balances fashion and function,” explained CEO and Designer Tory Burch.
The silhouettes range from pleated tennis skirts, anoraks and fitted leggings to rashguards and swimwear. Stylish separates—neoprene coats and skirts, oversized sweaters and classic track suits—complement the performance pieces speaking to the active lifestyle of women.
Stripes and florals are modernized by precise detailing and high-tech materials that ensure the ultimate in fit and performance, including COOLMAX Fabric by INVISTA, which maximizes performance with moisture-wicking and quick-drying technologies that help you go the extra mile; Schoeller Fabric with NanoSphere, a durable performance fabric that repels water, oil and dirt to keep you clean and dry; and Sensitive Fabrics by EUROJERSEY, which resist chlorine —10 times more than most fabrics — and provide the benefit of four-way stretch, UV protection and a long-lasting fit.
