Unveiling The Sweet Luxury: Mytheresa x The Flamingo Estate Holiday House.
@The Flamingo Estate Holiday House.
The 1,500 sq. foot candy-adorned house in Highland Park, Los Angeles will recreate Flamingo Estate’s interiors room by room with luxury products available on Mytheresa featured throughout, all made entirely from Gingerbread.
In a groundbreaking fusion of style and sweetness, Mytheresa and Flamingo Estate are set to enchant the holiday season with a 1,500 sq. foot candy-adorned haven in Highland Park, Los Angeles. This whimsical collaboration, materialized entirely in gingerbread, invites luxury connoisseurs to explore an immersive, interactive space reimagined with the opulence of Mytheresa’s curated fashion and Flamingo Estate’s signature whimsy.
A sugary symphony awaits as the Mytheresa x Flamingo Estate Holiday House recreates Flamingo Estate’s interiors, room by room, using luxury products available on Mytheresa. The meticulous craftsmanship, translated into gingerbread sculptures, extends to life-sized ‘carnival cutouts’ of iconic Mytheresa luxury ready-to-wear and accessories. These delectable creations, perfect for holiday photos, seamlessly blend the worlds of fashion and confectionery.
Fashion Meets Festivity: The Dream Fashion Closet
Mytheresa unveils its dream fashion closet within the gingerbread walls, a highly curated selection of fashion and home accessories inviting patrons to scan QR codes for a seamless shopping experience. The convergence of style and holiday spirit takes center stage as patrons peruse this festive curation.
Gastronomic Delights: Cookies for a Cause
The Holiday House hosts a European-style corner bakery, crafting custom Mytheresa, Flamingo Estate, and Google branded cookies. The delectable treats, destined to be the most giftable indulgence of the season, carry a charitable touch. All net proceeds from the cookie sales will contribute to a noble cause, exemplifying the spirit of giving that defines the holiday season.
A Toast to Transparency: The Official Wine Sponsor
Mytheresa and Flamingo Estate have chosen Avaline, the transparently-produced wine brand founded by Cameron Diaz and Katherine Power, as the official wine sponsor. This collaboration extends the ethos of luxury beyond the physical space, infusing sustainability into every aspect of the immersive experience.
Beyond the Holidays: A Sustainable Finale
The creative endeavor extends its commitment to sustainability by using recyclable or post-consumer materials in the production of the Mytheresa x Flamingo Estate Holiday House. Post-closure, all materials will undergo refurbishment, ensuring a harmonious conclusion to this sweet spectacle.
A Visionary Partnership: Voices Behind the Collaboration
Heather Kaminetsky, President of Mytheresa North America, reflects on the partnership: “We wanted to bring our customers a combined and truly unique, luxurious and immersive shopping experience – one that allows us to engage and inspire our customers throughout this festive time and to bring our curated luxury offering to them in a more physical way.”
Richard Christiansen, Founder and CEO of Flamingo Estate, echoes the sentiment, “Creating this world of fantasy was the ultimate treat and I cannot wait to share it with the community.”
The Mytheresa x Flamingo Estate Holiday House, opening its doors on December 1st, marks a momentous collaboration that transcends the realms of fashion, gastronomy, and immersive luxury. As the gingerbread walls echo with laughter and indulgence, patrons are invited to savor the magic of the season in a space where fantasy meets fashion.
@The Flamingo Estate Holiday House
