Valentino at Printemps – an ltalian Palazzo with an urban twist

 

If in Paris, make sure to visit the special Valentino pop –up within the atrium area of Printemps carrying the limited edition Valentino Loves Printemps capsule collection by Pierpaolo Piccioli till August 26th.

 

Valentino and Printemps announced the opening of a special Valentino pop up a special located in the atrium of the iconic department stare.

“The Valentino pop-up within the Printemps atrium is set to convey the values of individuality and self-definition that are the distinctive codes of the Maison today: The freedom to mix things up, to create and not conform. To bring the culture of couture to the street,” announced the high-end fashion brand.

On July 12th Valentino unveiled a creative concept that recreates the atmosphere of an Italian Palazzo with an urban twist; the distinctive architectural sign of all Valentino Boutiques. lt will run for seven weeks through 26th of August.

The Valentino logo is the central theme of the space. lt appears unexpectedly through special lighting effects such as neon on the polycarbonate walls surrounding the arches creating on element of surprise.

For this occasion, Valentino’s Creative Director, PierPaolo Piccioli, has specially designed a limited edition capsule collection of 6 exclusive VLTN items, including a pair of sneakers, a clutch, small leather goods and a unisex T-shirt.