Condé Nast to Open a Vogue Cafe, GQ Bar in Dubai
Vogue Café to serve international cuisine inside Dubai Mall’s Level Shoe District
With designer shoe brands spread across 8,919 square meters, Dubai Mall’s Level Shoe District is the largest shoe store in the world and the home for a new fashion café opened by Vogue. By the end of the year Vogue Café will serve international cuisine for the well-heeled.
Vogue Café is operated by Condé Nast Restaurants, under the aegis of Condé Nast International. The publishing powerhouse operates a Vogue Café, GQ Bar and Tatler Club in Moscow. The group have plans to launch more outposts in Istanbul and Kiev early next year.
Condé Nast Restaurants confirmed to launch a GQ Bar in Dubai in 2013. The GQ Bar will be located in an international five star hotel.
“Vogue Café Dubai is our first step into the Middle East market, and together with the GQ Bar, forms an integral part of Condé Nast International‘s strategy to expand its celebrated media brands into restaurants and bars around the world. We are working with the best local partners in Dubai, and will absolutely respect the laws and values of the land,” said Stuart Nielsen, Director of Condé Nast Restaurants.
In accordance with Dubai‘s national law and custom Vogue Café Dubai will not serve alcohol. The hotel-based GQ Bar, attracting clientele from abroad, will offer alcohol as permitted by law and offered by most hotels in the region.
The programme is not limited to the markets where Condé Nast publishes magazines, but also encompasses new and emerging markets where the Condé Nast brand does not yet possess a presence, said the company in a official statement.