How To Welcome More People Into Riding? This is Can-Am And The Shoe Surgeon Version

Can-Am And The Shoe Surgeon Are Continuing Their Push To Welcome More People Into Riding.

Can-Am and The Shoe Surgeon designed custom Can-Am Ryker 3-wheel vehicles and riding shoes that push the limits of creativity to celebrate inclusivity, heritage and the love of the ride.

Can-Am, the visionary brand of BRP, joins forces with The Shoe Surgeon, an acclaimed group of artistic masterminds renowned for their custom shoe craftsmanship. This groundbreaking collaboration aims to captivate the world with three awe-inspiring custom Can-Am Ryker 3-wheel vehicles and a collection of riding shoes that defy the limits of creativity. Prepare to embark on a journey that celebrates inclusivity, heritage, and the exhilaration of the ride like never before.

Sculpted with unbridled passion, each Can-Am Ryker designed and customized by The Shoe Surgeon is a breathtaking work of art. These magnificent machines, which transcend traditional boundaries, will serve a greater purpose by being donated to raise awareness and funds for the global social cause championed by BRP: combating intimidation and promoting positive change. The limited edition custom-crafted shoes, meticulously fashioned to complement the vehicles, draw inspiration from the Can-Am Ryker’s distinct design cues. With their over-the-ankle construction, reinforced materials, reflective surfaces, and non-slip soles, these shoes are tailor-made for the ultimate riding experience.

 

Anne-Marie LaBerge, Chief Marketing Officer at BRP, exclaims, “At Can-Am, we thrive on creating novel experiences and pushing the boundaries to welcome more individuals to explore the open road and relish the thrill of the ride. Our partnership with The Shoe Surgeon exemplifies our mission to revolutionize the world of riding. By designing something truly unique, we aim to transform mindsets, foster inclusivity, and share our unwavering passion for the ride.”

Dominic Ciambrone, also known as The Shoe Surgeon, declares, “My creative endeavors extend beyond sneakers. I’m enthralled by all powersports, whether it’s riding motorcycles, 3-wheelers, off-roading, or conquering waterways. Collaborating with Can-Am offers us a chance to leave our mark on an entirely new canvas. Each bike design pays homage to our brand’s heritage, celebrating the power of creation, embracing individuality, and fostering a community through self-expression. This collaboration represents the essence of our craft and the spirit of riding.”

The custom vehicles and riding shoes harmonize around three distinct themes: “Inclusivity,” “Can-Am Heritage,” and “The Love of the Ride.”

The “Inclusivity” theme resonates with Can-Am’s unwavering commitment to promoting inclusivity, making the open road accessible to all. Through a vibrant tapestry of diverse leathers and colors, this custom package symbolizes the beauty that arises when each person’s unique individuality converges to create something extraordinary. It serves as a testament to the strength of unity in diversity.

The “Can-Am Heritage” theme pays tribute to Can-Am’s illustrious 50-year history of unparalleled innovation and excellence. Crafted with premium leather, exotic textures, and meticulous precision, both the machine and riding shoes exude opulence. The judicious use of gold accents, intertwined with dark tones and hints of red, bestows an aura of elegance and distinctiveness.

The “Love of the Ride” theme guarantees boundless joy, much like the thrill of riding a Can-Am Ryker. Regardless of riding experience, this design elicits an exhilarating rush with the simple twist of a throttle. The unique padded quilting textures epitomize the serenity that accompanies riding on three wheels, while also serving as a remarkable expression of artistic unconventionality—a testament to Can-Am’s unwavering dedication to pushing the boundaries of creativity.

Since its launch in 2019, the Can-Am Ryker has garnered immense popularity among new riders, with over 50 percent of Ryker owners being novices in the riding world. Additionally, an astonishing 35 percent of Ryker owners are women, surpassing industry averages by far. In fact, Can-Am 3-wheel vehicle retail sales have more than doubled in the past four years, serving as a driving force behind industry growth.