Strutting in Style: EssilorLuxottica and Jimmy Choo’s Eyewear Collaboration Brings a Whole New Meaning to ‘Fierce Frames.
EssilorLuxottica and Jimmy Choo announce a ten-year licensing agreement; @instagram.com/jimmychoo/
EssilorLuxottica and Jimmy Choo announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Jimmy Choo Eyewear.
EssilorLuxottica and Jimmy Choo have recently announced a groundbreaking ten-year licensing agreement that is set to reshape the future of Jimmy Choo Eyewear. Under this exclusive agreement, EssilorLuxottica will take on the responsibility of designing, manufacturing, and globally distributing Jimmy Choo Eyewear.
The partnership, which will come into effect from January 1, 2024, until December 31, 2028, with a potential automatic renewal option for an additional five years, marks a significant milestone for both brands. The first collection resulting from this collaboration is expected to hit the market in the first quarter of 2024.
This strategic alliance brings together the glamorous style and boldly audacious spirit of Jimmy Choo with the unparalleled craftsmanship, innovation capabilities, and expertise of EssilorLuxottica. The eyewear collections will be meticulously developed under the creative direction of Jimmy Choo’s own Creative Director, Sandra Choi.
With this new partnership, Jimmy Choo Eyewear is poised to enter a new era, fueled by a shared commitment to excellence that is emblematic of Jimmy Choo’s approach to luxury. By leveraging the strengths of both companies, the collaboration aims to create innovative luxury eyewear collections that encapsulate the brand’s artistic vision and iconic glamour. This move will undoubtedly further elevate the high-luxury segment within the eyewear industry.
Francesco Milleri, Chairman and CEO of EssilorLuxottica, expressed his enthusiasm for the collaboration, stating, “We are excited to embark on this new journey with Jimmy Choo, a pioneer in the art of celebrity styling and the global luxury business.” Milleri further emphasized that the partnership will lead to the design of eyewear collections that perfectly embody the essence of the brand’s artistic vision and signature glamour. He believes that this collaboration will reinforce the high-luxury segment within the eyewear category, setting new industry standards.
Hannah Colman, CEO at Jimmy Choo, echoed the sentiment of excitement and expressed her delight at partnering with EssilorLuxottica. She believes that combining the expertise of both companies in the accessories and eyewear categories will result in the realization of Jimmy Choo’s glamorous and confident aesthetic.
EssilorLuxottica, a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses, is on a mission to address the evolving vision needs and personal style aspirations of people worldwide. The company’s formation in 2018 brought together two industry pioneers, combining advanced lens technology and iconic eyewear craftsmanship to redefine vision care and enhance the consumer experience. Renowned eyewear brands such as Ray-Ban and Oakley, lens technology brands like Varilux and Transitions, as well as respected retail brands such as Sunglass Hut, LensCrafters, Salmoiraghi & Viganò, and GrandVision are all part of the EssilorLuxottica family. With approximately 190,000 employees, EssilorLuxottica generated consolidated revenue of Euro 24.5 billion in 2022.
The EssilorLuxottica and Jimmy Choo partnership represents a significant step toward reshaping the landscape of luxury eyewear. As these two influential brands unite their strengths, the future holds promise for groundbreaking eyewear collections that will captivate fashion enthusiasts and set new standards for elegance and innovation.
