World digital premiere: 2021 Genesis G80 Luxury Executive Sedan

 

 

 

Genesis unveiled the third generation of the high-end brand’s executive sedan. This segment represents where the company started.

The all-new 2021 Genesis G80 made its digital world premiere. The new offering achieves a perfect balance of discerning luxury and inspiring performance. The all-new G80 enters the marketplace in South Korea, in the second half of the year in other markets, starting with North America.

Visibility was enhanced by minimizing A-pillar thickness and rearview mirror dimensions, utilizing flag type side mirrors and reducing dashboard height. The resulting ‘panoramic view’ gives the driver a relaxed view of the road ahead and the sense of openness when seated.

The number of hard buttons and switches was intentionally kept to a minimum, both for aesthetic purposes and ease of use. In the panoramic area, a heads-up display, a 12.3-inch instrument cluster and a 14.5-inch infotainment system display necessary information while driving. The control area is equipped with an intuitive suite of interfaces: a Genesis integrated controller for HVAC controls, a rotary-operated electronic shift dial and a touch-and-write infotainment system.

G80’s leading interior space has been further developed.

Both headroom and legroom were increased by lowering the seating height of the second row, allowing for both more interior room and a more dramatic roofline. Completing the space, the G80 features leather seating and steering wheel surfaces, soft-touch fabrics and coatings as well as open pore wood trim finishes.

The driver’s seat is equipped with an ergo motion seat function featuring seven air cells which enables optimum seating for each driving mode and reduces fatigue via a stretching mode and automatic posture correction functions.

The first row HVAC system allows the driver to adjust the heated/ventilated seats in the second row and the air conditioning mode/temperature independently of the first row, increasing the convenience for second-row passengers.

The use of lighter weight materials was a distinct focus. Aluminum is used for about 19 percent of the body, reducing the weight by 110 kg (243 lbs) compared to the previous one, thus increasing fuel efficiency and performance.

The G80 features improved door sealing, new engine compartment sound insulation and resonant sound-reducing wheels to ensure indoor quietness and class-leading, low levels of noise (NVH). In addition, the Electronically Controlled Suspension with Road Preview, enhances ride quality by reducing road impacts using information supplied through the front camera.

A complement of 10 air bags includes front and side airbags as well as a center airbag, between the front seat occupants, that helps prevent secondary contact between occupants in a side impact.

In addition, the Genesis safety platform works to integrate communications between 40+ controllers in real-time to help ensure the safest response in various scenarios.

Within recent months, Genesis has won #1 ranked brand in the J.D. Power 2020 Vehicle Dependability Study (VDS) as well as #2 brand in the annual Consumer Reports 2020 Report Card rankings. In 2019, Genesis was ranked #1 in J.D. Power Initial Quality Study (IQS) for the second year in a row.